5G Hotel

CampaignLab partnered with OPPO to showcase the transformative potential of 5G technology by creating the world's first traveling 5G hotel. This innovative concept featured a 40ft shipping container transformed into a futuristic one-bedroom suite, powered and controlled entirely by OPPO's Reno 5G smartphone. The suite was equipped with cutting-edge technology, including 5G cloud gaming, buffer-free streaming, immersive AR apps, and advanced smart home features.

The OPPO 5G Hotel captured the imagination of media and consumers alike, dominating Australian headlines with over 80 national media hits. Its success extended globally, with coverage in over 10 international markets, including Spain, China, and Italy.

The campaign provided Australians with a tangible experience of 5G technology, highlighting its speed, reliability, and vast possibilities. The widespread media attention helped position OPPO as a leader in the 5G space.