World’s first streaming cinema

For projector brand Nebula, we joined the conversation around streaming and “Netflix-culture” by launching the World’s First Streaming Cinema.Guests were treated to an immersive experience in a private four-seater cinema, powered by Nebula’s top-of-the-range Cosmos Laser 4K projector. They simply booked, logged-in and streamed the latest TV shows and movies from Netflix, Hulu, ESPN, Amazon Prime and Disney+.

New slots were released each week driving traffic to the brand’s website. Seats sold out in minutes resulting in a waitlist of over 2,800 prospective customers. We secured exclusives across TV and online news with Sunrise and news.com.au, then invited top tier media and influencers to trial the new experience and of course the product.

With the cinema becoming one of Sydney’s ‘must try’ experiences, we were able to secure all influencers free-of-charge, with the organic content created often becoming the influencer’s most viewed on their channel.