Dirty weekend away

Nothing sucks more than another boring vacuum cleaner launch. So when eufy Clean apporoached CampaignLab to launch its new premium vacuum brand, MACH, we knew we needed a standout campaign to cut through the noise.We launched the Dirty Weekend Away, giving Aussies the chance to stay for FREE in a $20M luxury villa on one condition - they had to clean up on arrival using the stunning new MACH V1 Ultra.

From muddy footprints, and sandy towels, to remnants of last night's dinner splashed across the floors.The place was filthy. But a little cleaning for a free stay in this luxury pad? You bet Aussies lapped it up!

And so too did the media with lifetsyle titles such as The New Daily, Kidspot, Domain, 9Honey, InStyle, Finder, The Latch and Urban List all getting a sneak peek of the experience and the chance to trial the MACH V1 Ultra. Social influencers such as @ReneiKoKo and @AdrianWidjy also experienced the Dirty Weekend Away driving social conversations among followers.The campaign even caught the attention of international titles, with leading US title, Travel & Leisure covering the campaign and the product.