Fuji Island

Fujifilm is known and loved by professional photographers around the world. But with the upcoming launch of the X-T3, it wanted to reach a broader demographic, bridging the gap between photography enthusiast and pros. Our research found 40% of Aussies were booking travel purely on how Instagrammable the location was. Armed with that insight, we launched a fully integrated campaign to put Fujifilm on the map. Quite literally.

We launched, Fuji Island - the most instagrammable place on earth. Think Fiji with crystal clear waters, white sandy beaches, marine live, private chef and all the Fujifilm camera equipment you could dream of. It even came with a photography conceirge to snap pics and provide tips, ensuring nothing but the best for our guests.

We used the island to host a launch event for media, influencers, retail partners and staff. We then made the island bookable among consumers, causing a media storm and making the X-T3 Fujifilm's best selling camera that year.Through an unprecedented amount of media and social coverage, Fujifilm was able to reach a new demographic and ensure the X-T3 became Fujifilm’s best selling mirrorless camera that year.