In-Flight Safety Video
Fiji Airways
To help Fiji Airways join the conversation around sustainability, CampaignLab produced and launched a new In-Flight Safety Video showcasing Fiji’s breathtaking natural wonders, while championing the local businesses and communities helping to preserve it.
Shot across seven locations, the five-minute safety briefing is delivered amongst some of the many initiatives being undertaken to preserve Fiji’s beautiful yet fragile home. These include Mangrove Rehabilitation projects, solar powered resorts, turtle sanctuaries and coral nurseries, among others.
The video which opens up on Fiji’s iconic Malamala Beach Club includes a number of pilots and cabin crew in addition to professional actors. From under-water shots to high flying drone action, the production takes viewers on a journey of discovery into Fiji’s vast and beautiful environment. At each location a local resort, business or initiative is introduced by the cabin crew member and championed for its sustainability efforts. It also features footage onboard Fiji Airways’ luxurious A350 aircraft - it’s most sustainable aircraft to date.
More than
4 million
views to date
90%
positive
online sentiment
rate of
4.8%
Social engagement
Press Coverage
across
Fiji, Australia, New Zealand
Rolled out
across
all aircraft in the fleet