In-Flight Safety Video

Fiji Airways

To help Fiji Airways join the conversation around sustainability, CampaignLab produced and launched a new In-Flight Safety Video showcasing Fiji’s breathtaking natural wonders, while championing the local businesses and communities helping to preserve it.

Shot across seven locations, the five-minute safety briefing is delivered amongst some of the many initiatives being undertaken to preserve Fiji’s beautiful yet fragile home. These include Mangrove Rehabilitation projects, solar powered resorts, turtle sanctuaries and coral nurseries, among others.

The video which opens up on Fiji’s iconic Malamala Beach Club includes a number of pilots and cabin crew in addition to professional actors. From under-water shots to high flying drone action, the production takes viewers on a journey of discovery into Fiji’s vast and beautiful environment. At each location a local resort, business or initiative is introduced by the cabin crew member and championed for its sustainability efforts. It also features footage onboard Fiji Airways’ luxurious A350 aircraft - it’s most sustainable aircraft to date.

More than

4 million

views to date

90%

positive

online sentiment

rate of

4.8%

Social engagement

Press Coverage

across

Fiji, Australia, New Zealand

Rolled out

across

all aircraft in the fleet